You can obtain generation 3 at a affordable price along with top class maintenance and updates, with Atlas. Our full ownership plan includes an option to purchase and an option to finance the purchase through Atlas.

When you are ready to better patient care, reduce labour budget, and want a fix that offers ownership along with ongoing maintenance look to Atlas Chiropractic Systems.

For Chiropractic Program visit Atlas Chiropractic System

We are committed to helping families achieve Optimal Health for life at Eade Family Chiropractic!

Combining the techniques and expertise of chiropractic corrective and wellness care, the Eade Family Chiropractic team and Dr. David Eade are dedicated to bringing Napa, California better health naturally by teaching and practicing the real principles of chiropractic.

You are assured of receiving only the finest quality care when you choose Eade Family Chiropractic through the use of advanced chiropractic equipment and technology. Dr. David Eade and their team have a real concern for your health!

For Napa Chiropractor visit Eade Family Chiropractic

For Chiropractic Software visit Atlas Chiropractic System

We are committed to helping families achieve Optimal Health for life at Friends and Family Spinal Care!

Combining the expertise and methods of chiropractic corrective and wellness care, the Friends and Family Spinal Care team and Dr. Justin Brown are committed to providing Coral Springs, Florida better health naturally by practicing and teaching the true ideals of chiropractic.

You are assured of receiving only the best quality care when you choose Friends and Family Spinal Care through the use of new chiropractic instruments and technology. Dr. Justin Brown and their team have a authentic concern for your health!

For Coral Springs Chiropractor visit Friends and Family Spinal Care

Welcome to the technology corner for this month. In a recent issue we addressed the significance of email and specifically video email marketing. In this article we want to expand on that thought and give you help on how to make your master email lead list.

We all receive monthly or weekly email advertisements from popular retailers advertising product specials ranging from computers to furniture and even airline flights. These are companies that spend millions in print media and TV advertising. Now these organizations have become leaders in email advertising. We can design a “chiropractic recipe for success” in email marketing and lead generation by simply observing what these companies are doing and why they are doing it.

Simply stated, email is the most affordable form of advertising today. Companies are now shifting advertising campaign money and expending energy building up their prospecting email lists. Have you ever noticed that some retailers will ask for your postal code and email address whenever you purchase something? Especially when you make an online order, an email address is mandatory. Organizations are able to generate a big email database from what we call warm leads. These are clients that are already using their products or services or have enquired about their products. Email lists are bought by some organizations but they would be classified as cold leads. Why would you want to buy a list and market health products or services to someone that isn’t and may never be health conscious?

There are rules and regulations related to buying an emailing lists. Before you spend your hard earned cash on cold leads, do your homework. As chiropractors, we have so many avenues to collect warm leads to create an email wave in your community. Only a bunch of chiropractors are doing it so be the first in your community to master the internet via email. Let me tell you about some of these gems that so few chiropractors are tapping into.

In order to build a chiropractic community awareness and promote their practice, a good number of chiropractors do outside talks or outreach events. You should be gaining important email addresses at all of these events. For example, if you do a screening, the possible new client is interested enough in your service to stop and take part in the screening. Many times we are disappointed that they didn’t accept your offer for a discounted examination. What you do with that name will make all the difference in the world. Most chiropractors at best will send them a letter or a newsletter. If they weren’t interested then what makes you think they’re going to respond to a letter in the next two weeks? In order to keep that lead viable you need to stay in constant contact with them every single month until they do one of two things; sign up or ask you to stop sending them information.

The key is sending them related information that is communicated with cutting edge technology sent right to their home. We live in a world that is spending most of their leisure time watching TV, movies and surfing the internet and email. You need to communicate with them via email if you don’t have a big advertising budget. A good video email campaign will not only keep you in front of your warm leads it will help you convert them into new patients.

If you’re interested in a product but not ready to purchase it could take months before you decide to make that decision and buy that item. The same idea applies to healthcare especially if they are in tune with crisis care. Potential patients might understand the whole concept of wellness as of yet, and until they have a crisis they might not be ready to use your chiropractic services. What happens if you lose contact with that warm lead and they have a health problem and decide to try chiropractic eight month or a year down the road? They might come to see you but your chances increase exponentially if you have been in contact with them over the preceding months.

Collecting emails at exhibitions, corporate talks and outside events is a good way to increase your database of warm leads, but what if your practice style is driven mostly by internal marketing? Let them know you’re opening a new patient education initiative that involves email and they are going to be receiving top class cutting edge videos on the chiropractic lifestyle that arrive in their inbox. If you communicate the importance of helping you send these emails to friends and family you create a viral component to your email which is another topic in itself.

Asking your patients for emails is another great way to gain hundreds of emails. Create a huge buzz over a draw you’re going to have. The more email names they provide the more times their name is entered into the draw to win a great prize. Imagine how many emails you’re going to get by simply having a draw in your center. You can take it one step further and have your patients email their friends information introducing your new video email plan. What a way to reach out into your community to spread the word about the chiropractic lifestyle and what an even better way to convert those leads to new patients.

For Chiropractic Software visit Atlas Chiropractic System